Hi, I am Abhinay Gupta.
I am an SEO and digital growth professional with 10+ years of hands-on experience working on real websites, real search problems, and real business outcomes across both B2B and B2C environments.
I have worked with brands targeting India, the US, Europe, and the Middle East, and my work has consistently focused on turning SEO into a reliable growth channel, not just a traffic metric.
Professional Background
Over the last decade, I have worked across multiple roles, from execution to leadership – handling SEO at scale.
My experience includes:
- Leading SEO strategy for high-growth SaaS and ecommerce brands
- Managing multi-region and multi-language SEO setups
- Executing technical SEO, structured data, and large-scale content systems
- Working closely with content, design, product, and engineering teams
I have also led and mentored SEO teams, built workflows, defined KPIs, and set up reporting systems to track what actually matters: visibility, intent, and business impact.
What I Specialise In
My core expertise lies in areas that directly influence how search engines interpret and trust a website today:
- Technical SEO and site architecture
- Keyword research and intent mapping
- Structured data and schema implementation
- Answer Engine Optimization (AEO) and Generative SEO
- SEO automation and scalable workflows
- International and multi-geo SEO strategies
- Analytics-driven decision making using Search Console and GA4
I spend a lot of time understanding how search behavior is changing and how Google responds to new websites, fresh content, and early trust signals.
Notable Work & Results
Some highlights from my professional journey include:
- Growing organic traffic by 130% in 6 months by rebuilding SEO foundations and content strategy
- Doubling inbound leads through intent-driven keyword research and conversion-focused content
- Leading SEO migrations and rebrands with zero traffic loss
- Scaling SEO content operations using automation, AI tools, and structured workflows
- Driving international SEO growth through region-specific technical and content strategies
These results weren’t achieved through shortcuts but they came from consistent execution and learning from what didn’t work.
Why I Created Systems Beyond
After years of doing SEO, one thing became clear:
Most SEO advice online doesn’t reflect real-world behavior.
Systems Beyond exists as:
- A place to document SEO as it actually behaves
- A live case study of building and growing a website in 2026
- A learning resource for people confused by Search Console data, indexing delays, and early-stage SEO signals
Everything shared here is based on direct experience, not assumptions or recycled playbooks.
How I Approach SEO
I don’t believe in hacks or guarantees.
I believe in:
- Understanding systems, not chasing tactics
- Interpreting data in context, not in isolation
- Letting trust build naturally over time
- Being honest about delays, plateaus, and mistakes
SEO becomes predictable when you understand how signals compound and that’s the approach I follow and document.
Connect With Me
You can connect with me on LinkedIn here: https://www.linkedin.com/in/isabhinay/